Business Marketing & Copywriting W. EMERSON BRANTLEY III, CME
1775 Forest Boulevard • Jacksonville, FL 32246 • 904.724.9915 • web3@webdirect.comMARKETING PROFESSIONAL • COMPELLING WRITER • BUSINESS FUNDING • BUSINESS GROWTH
MARKETING EXPERIENCE
Thousands of direct marketing campaigns to Consumers and Businesses (B2B & B2C); Extensive Copywriting & Editing; Market projections, department organization and budgeting; Online campaign development, line extensions, branding, advertising.BUSINESS CONSULTING
March 1997 - present. Creating and writing compelling direct response programs for US and UK companies
• Results-oriented "soup-to-nuts" direct response marketing strategies; profitable Public Relations and unique "under-the-radar" approaches
• Campaigns of up to 600,000 opt-in emails: click-thru rates 11% - 21% and up to 41.55% conversion
• Board Director for two international funding companies; Partner with 30-year investment banker
• Business plan editing and writing to appeal to investors; Author, 290-page business book, 180-page Business Manual, as well as numerous courses, manuals, publications and articles
• Business Funding solutions, over 100 funding sources for deals $5,000,000 and higher
• Board-level to state cabinet-level presentations and market negotiations for clients
• Revamped online marketing, generating largest single revenue year for DC-based national non-profit organization
• Wrote successful funding proposals for national sponsors; Created Award-Winning tradeshow exhibit introducing national programMARKETING MANAGEMENT
Vice President, Corporate Marketing, International Media Holdings, Inc., June 1993 - April, 2001. Management Leadership through 1500% growth, two Inc. 500 listings, and IPO.
• Wrote and edited Corporate Business Plan, participated in funding presentations
• Wrote, edited and directed profitable mail, radio, TV, print, online, & creative efforts, generating $1952 per customer (with $49 entry point)
• 21 campaigns per month; 100,000 pieces per week Direct Mail; 120-market weekly radio show; 70-market daily Lead-Gen TV Infomercial with 1.28:1 Media Earnings Ratio
• Created industry's first profitable "e-commerce" programs (1993)
• Established first long-term strategic planning, projections and marketing mix
• Creation, tracking & data-mining for 1000's of campaigns
• Retained by company as consultant during 1997 and 2000 downsizingVice President Marketing & Sales, Bronz-Glow Coatings Corp., Sept. 1991 - June 1993
Established marketing program, directed marketing, sales and customer service staff.
• International product development, market testing & rollout, marketing mix & brand management
• Wrote new government specs, warranties, marketing pieces, and safety manuals for all products
• Created electronic newsletter, generating $170,000 in new business in 2-week test
• Initiated local and national public relations campaigns with 95% publishing ratio
Director of Marketing & Advertising, Fruehauf Corporation, Jacksonville Shipyards Division, 1977-79.
Established innovative and profitable programs for five divisions of this Fortune 100 company.
• Responsible for all national and international advertising, PR, and marketing for five divisions
• Wrote and directed film/slide presentations and literature for sandblasting & oil refinery operationsOTHER MANAGEMENT EXPERIENCE:
Sales Manager, 1989-91 • Manager & Sales, 1986-89 • Sales Manager, 1983-86 • Field Sales, 1979-83EDUCATION AND PROFESSIONAL HONORS:
• Bachelor of Arts, magna cum laude, Communications, Florida State University
• Who's Who of Business Leaders Worldwide
• Recipient, Emery Worldwide Special Recognition Award
• Certified Marketing Executive(International Professional Certification)
• Past President, Sales & Marketing Executives
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